Which of the following is a disadvantage of the mall-intercept interview method?
A) It is more expensive than an in-home interview.
B) It is more time consuming than an in-home interview.
C) Mall patrons are less likely to be representative of the target population.
D) It is relatively less convenient for a researcher.
E) Mall-intercept interviews require researchers to spend a lot of time securing a person's agreement to participate in interviews.

Question

Quizplus · Accepted Answer

Mall patrons may not be representative of the target population, as they may have different demographics, lifestyles, and shopping habits compared to the general population. This can lead to bias and inaccurate results. The other options are not necessarily true or applicable to all situations.

Which of the Following Is a Disadvantage of the Mall-Intercept