A college professor wants to know if the university students in the Unites States will find the new textbook that he has authored to be interesting and useful. He chooses all marketing majors at the school he teaches as his sample. He believes that this group of students will be representative of the university student population in the United States. In this scenario, the professor is most likely using:
A) census sampling.
B) area sampling.
C) judgment sampling.
D) quota sampling.
E) cluster sampling.

Question

Quizplus · Accepted Answer

The professor is using judgment sampling because he is selecting the sample based on his own judgment and assumption that marketing majors at his school will be representative of all university students in the United States. This sampling method may not be ideal because it is subjective and can lead to biases if the selected group is not truly representative. Census sampling would involve collecting data from the entire population, which is not feasible in this scenario. Area sampling and cluster sampling involve selecting specific geographic areas or groups within a population, which is not relevant in this scenario. Quota sampling involves selecting participants based on specific quotas, which is not mentioned in the scenario.

A College Professor Wants to Know If the University Students