Which of the following is a difference between sustaining innovations and disruptive innovations?
A) Sustaining innovations are discontinuous, whereas disruptive innovations are continuous in nature.
B) Sustaining innovations challenge current core assumptions, whereas disruptive innovations uphold traditional assumptions.
C) Sustaining innovations improve existing products and processes, whereas disruptive innovations introduce wholly new processes and services.
D) Sustaining innovations are product innovations, whereas disruptive innovations are operational innovations.

Question

Quizplus · Accepted Answer

Sustaining innovations improve existing products and processes, while disruptive innovations introduce wholly new processes and services. This is the fundamental difference between the two types of innovation. Option A is incorrect because sustaining innovations are incremental in nature and build on the existing technology, while disruptive innovations bring about a significant change. Option B is incorrect because disruptive innovations challenge established assumptions, while sustaining innovations are aligned with them. Option D is incorrect because both sustaining and disruptive innovations can be products or operational innovations.

Which of the Following Is a Difference Between Sustaining Innovations