Immediate need to gain access to a particular market is a reason why developing a new business opportunity from the ground up represents significantly greater risk.

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When developing a new business opportunity from the ground up, there is a greater risk because gaining access to a particular market may take time and resources, which can delay the success of the business. However, if the market is already established, such as in a franchise or licensing agreement, there is less risk in terms of market access.

Immediate Need to Gain Access to a Particular Market Is