Discounting strategy represents a pricing strategy that establishes a low price in hopes of attracting a great number of customers and attempts to discourage competitors.

Question

Quizplus · Accepted Answer

Discounting strategy is a pricing strategy that establishes a low price to attract a great number of customers, and it is often used to discourage competitors by making it difficult for them to match these prices.

Discounting Strategy Represents a Pricing Strategy That Establishes a Low