Behaviour linkage is a potential advantage point that comes from thinking about products in terms of value proposition attributes.

Question

Quizplus · Accepted Answer

Behaviour linkage refers to how the attributes of a product's value proposition are linked to the behaviors and outcomes of the target customers. By understanding and leveraging this linkage, a company can create a more compelling value proposition that resonates with its customers and drives their desired behaviors.

Behaviour Linkage Is a Potential Advantage Point That Comes from Thinking