Viewing the product strategy as that of ________ attributes brings into play a considerably broader range of attributes which can be used to more fully align the organization's offerings to the needs of the target market and create greater opportunity for differentiation.
A) functionality
B) tangible
C) value proposition
D) distribution model
E) price proposition

Question

Quizplus · Accepted Answer

Viewing the product strategy as that of value proposition attributes means considering not only the functionality and tangible features of the product, but also factors such as the overall value provided to the customer, unique selling points, and emotional benefits. This approach can lead to a more comprehensive understanding of customer needs and preferences, resulting in a stronger competitive position for the organization. The other options are more focused on specific areas such as product features (functionality and tangible attributes), distribution, and pricing.

Viewing the Product Strategy as That of ________ Attributes Brings