A key objective that marketing managers need to attain to effectively position brands,products and/or services is "understand the customers to be targeted".

Question

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Understanding the customers to be targeted is crucial for marketing managers to develop relevant strategies that resonate with their needs, preferences, and behavior. By knowing their target audience's demographics, psychographics, and buying habits, they can tailor their marketing communication, distribution, and pricing tactics to achieve a competitive advantage and maximize profitability.

A Key Objective That Marketing Managers Need to Attain to Effectively