SWOT analysis focuses only on the internal activities of the firm,while other analytical tools are used to review the external environment in which the firm operates.

Question

Quizplus · Accepted Answer

This statement is false. SWOT analysis actually involves both an examination of the internal factors (strengths and weaknesses) and external factors (opportunities and threats) that affect a company's performance. Other analytical tools such as PESTEL analysis and Porter's Five Forces are used to specifically review the external environment of the firm.

SWOT Analysis Focuses Only on the Internal Activities of the Firm,while