A company has a competitive advantage when it can:
A) offer customers a product/service that has more value to them than similar products offered by other companies
B) the business plan is competitive and executed properly
C) customers are attracted to the company's product/service offering(s)
D) the company generates money, or revenue, from the sale of the product.
E) All of the above

Question

Quizplus · Accepted Answer

A company can have a competitive advantage by offering customers a product/service that has more value to them than similar products offered by other companies. Additionally, a competitive and well-executed business plan can help the company maintain its edge. Customers are also attracted to the company's product/service offering(s). Finally, a company must generate revenue from the sale of its product/service to sustain its competitive advantage, and therefore, all of the above options are correct.

A Company Has a Competitive Advantage When It Can