Measures of various characteristics of the people who make up groups or other social units are called
A) Psychographics.
B) Demographics.
C) Social characteristics.
D) Lifestyle analytics.
E) Unit characterization.

Question

Quizplus · Accepted Answer

Demographics are measures of various characteristics of the people who make up groups or other social units. Work groups, organizations, countries, markets, and societies can be described statistically by referring to demographic measures such as their members' age, gender, family size, income, education, occupation, and so forth.

Measures of Various Characteristics of the People Who Make Up