Patrick was disappointed when the marketing research team reported that a new product was not received well by customers in a focus group. He felt the company should go ahead with its release, convinced it was a revolutionary idea that he could make successful. Patrick could be suffering from the illusion of control.

Question

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The illusion of control is a belief that one can influence events even when one has no control over what will happen. In business, such overconfidence can lead to failure because decision makers ignore risks and fail to objectively evaluate the odds of success.

Patrick Was Disappointed When the Marketing Research Team Reported That