The Boston Consulting Group Matrix is intended to be used to
A) Forecast corporate growth.
B) Explain a business's growth rate and relative strength in the market.
C) Plot a business's financial success and strength of reputation in the market.
D) Chart long-term corporate planning.
E) Analyze a corporation's strategy for managing its portfolio.

Question

Quizplus · Accepted Answer

One of the most popular techniques for analyzing a corporation's strategy for managing its portfolio is the BCG matrix, developed by the Boston Consulting Group. The BCG matrix is shown in Figure 4.7.

The Boston Consulting Group Matrix Is Intended to Be Used