An advantage of licensing as a method of entering global competition is that the
A) Licensing company need not bear the costs and risks of opening up an overseas market.
B) Licensing company has control over its technology.
C) Licensing company has control over quality levels.
D) Licensing company has lower communication costs.
E) Licensee has lower production costs.

Question

Quizplus · Accepted Answer

The advantage of licensing is that the company need not bear the costs and risks of opening up an overseas market.

An Advantage of Licensing as a Method of Entering Global