Exporting, licensing, franchising, joint ventures, and wholly owned subsidiaries are all methods of
A) Identifying lucrative consumers on a global scale.
B) Operating a transnational business.
C) Entering overseas markets.
D) Optimizing global profit.
E) Reducing costs.

Question

Quizplus · Accepted Answer

The five basic ways to expand overseas are exporting, licensing, franchising, entering into a joint venture with a host-country company, and setting up a wholly owned subsidiary in the host country. Table 6.2 compares the entry modes.

Exporting, Licensing, Franchising, Joint Ventures, and Wholly Owned Subsidiaries Are