When identifying the best strategy for competing in a global marketplace, it is helpful to plot a company's position on a(n)
A) Leadership grid.
B) Force field analysis grid.
C) Integration-responsiveness grid.
D) Cost-benefit grid.
E) Strategy map.

Question

Quizplus · Accepted Answer

One of the critical tasks an international manager faces is to identify the best strategy for competing in a global marketplace. To approach this issue, managers can plot a company's position on an integration-responsiveness grid. The vertical axis measures pressures for global integration, and the horizontal axis measures pressures for local responsiveness.

When Identifying the Best Strategy for Competing in a Global