An innovation will spread faster if which of the following is true?
A) It is perceived as similar to its predecessor.
B) It is compatible with existing systems and procedures.
C) It has more rather than less complexity.
D) It requires a significant commitment to try or test.
E) It is difficult to copy.

Question

Quizplus · Accepted Answer

The speed with which an innovation spreads depends largely on five attributes: it has a great advantage over its predecessor; is compatible with existing systems, procedures, infrastructures, and ways of thinking; has less rather than greater complexity; can be tried or tested easily without significant cost or commitment; or can be observed and copied easily.

An Innovation Will Spread Faster If Which of the Following