Why Is CRM One of the Most Valuable Assets a Company

Why is CRM one of the most valuable assets a company can acquire?

A) Because organizations have not been successful in implementing SCM systems, they have turned their resources toward CRM.
B) CRM has proven to increase customer loyalty and retention and an organization's profitability.
C) It is easy for a company to steal its competitors' loyal and devoted customers; therefore, companies need a viable process for targeting competitors' customers.
D) Without CRM, it is impossible to effectively manage or cross-sell products to customers.