A petroleum company ran a series of commercials in which they asked consumers how they could improve and preserve the natural environment.After consumers responded to the ad,a spokesperson explained how the company was doing more than its share to protect the environment.These commercials are examples of _____ advertising.
A) subliminal
B) generic
C) product
D) clearance
E) institutional

Question

Quizplus · Accepted Answer

Institutional advertising attempts to create a favorable long-term perception of the business as a whole, not just a particular product or service.

A Petroleum Company Ran a Series of Commercials in Which