The major activities of the _____ element of a marketing mix include the way the good or service is designed and classified,positioned,branded,and packaged.
A) utility
B) price element
C) distribution
D) product element
E) growth

Question

Quizplus · Accepted Answer

In developing a marketing mix, marketers generally start with the product element. Major activities typically include the way the product is designed and classified, positioned, branded, and packaged.

The Major Activities of the _____ Element of a Marketing