_____,a method for scheduling media,is used for products and services that experience large fluctuations in demand throughout the year such as tax services.
A) Bursting
B) Roadblocking
C) Blinking
D) Pulsing
E) Flighting

Question

Quizplus · Accepted Answer

Flighting alternates periods of advertising with periods of no advertising. This intermittent schedule makes sense for products and services that experience large fluctuations in demand throughout the year (tax services, lawn-care products, cold remedies).

_____,A Method for Scheduling Media,is Used for Products and Services