A reason for using the _____ approach,which refers to a combination of media,is to reach people who are unavailable through only one medium.
A) media planning
B) media research
C) mixed-media
D) media-buying
E) mass media

Question

Quizplus · Accepted Answer

A combination of media is called a mixed-media approach. A reason for using this approach is to reach people who are unavailable through only one medium.

A Reason for Using the _____ Approach,which Refers to a Combination