The category development index is:
A) published annually by the Federal Trade Commission.
B) another way to express the advertising response curve.
C) an indication of the sales potential of a particular brand in a specific target market.
D) based on sales potential of the entire product range in a specific target market.
E) an indication of the economic forecast for a specific product category.

Question

Quizplus · Accepted Answer

To determine the potential of the whole product category, media planners use the category development index (CDI), which works on the same concept as the BDI and is calculated in much the same way.

The Category Development Index Is