Advertisers calculate frequency as the:
A) average number of times individuals or homes are exposed to a medium.
B) number of different people or households exposed to an advertising schedule during a given time.
C) predicted number of different people who will see an ad at least twice.
D) variety of media types that must be used to reach the target market objectives.
E) number of market segments that are targeted to attain total audience objectives.

Question

Quizplus · Accepted Answer

Frequency measures the intensity of a media schedule, based on repeated exposures to the medium or the program. Frequency is important because repetition is the key to memory. Frequency is calculated as the average number of times individuals or homes are exposed to the medium.

Advertisers Calculate Frequency as The