The _____,or potential exposures,possible in a medium is arrived at by multiplying the medium's total audience size by the number of times an advertising message is used during the period.
A) gross impressions
B) frequency
C) attention value
D) effective reach
E) gross rating points

Question

Quizplus · Accepted Answer

By multiplying a medium's total audience size by the number of times an advertising message is used during the period, planners arrive at the gross impressions, or potential exposures, possible in that medium. Then, by summing the gross impressions for each medium used, they know the total gross impressions for the schedule.

The _____,Or Potential Exposures,possible in a Medium Is Arrived at by Multiplying