An advertising impression,also referred to as _____,is a possible exposure of the advertising message to one audience member.
A) opportunity to see
B) message weight
C) gross impression
D) gross rating points
E) readers per copy

Question

Quizplus · Accepted Answer

An advertising impression is a possible exposure of the advertising message to one audience member. It is sometimes referred to as an opportunity to see (OTS).

An Advertising Impression,also Referred to as _____,Is a Possible Exposure