For print media,firms like the Audit Bureau of Circulations count and verify the number of subscribers and then multiply by the estimated number of _____ to determine the total audience.
A) opportunities to see
B) gross impressions
C) readers per copy
D) rating points
E) clicks per page

Question

Quizplus · Accepted Answer

For print media, firms like the Audit Bureau of Circulations actually count and verify the number of subscribers (the circulation) and then multiply by the estimated number of readers per copy (RPC) to determine the total audience.

For Print Media,firms Like the Audit Bureau of Circulations Count