_____ translate(s)the advertising strategy into goals that media can accomplish.They have two major components: audience objectives and message-distribution objectives.
A) Situation analysis
B) Empirical research
C) SWOT analysis
D) Advertising impressions
E) Media objectives

Question

Quizplus · Accepted Answer

Media objectives translate the advertising strategy into goals that media can accomplish. They explain who the target audience is and why, where messages will be delivered and when, and how much advertising weight needs to be delivered over what period of time. Media objectives have two major components: audience objectives and message-distribution objectives.

_____ Translate(s)the Advertising Strategy into Goals That Media Can Accomplish