Familiarity with the Advertiser's Campaign Always Affects Motivation Significantly but Attention
Familiarity with the advertiser's campaign always affects motivation significantly but attention very little.
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Q9: Specialization of audience interest or identification is
Q10: Advertising is most effective when it positions
Q11: Media planners rely largely on primary market
Q12: It is often better to run one
Q13: Most studies of the advertising response curve
Q15: A low brand development index and a
Q16: Development of a media plan requires an
Q17: Reach refers to the number of people
Q18: The cost of reaching target audiences is
Q19: To reach lower-income markets,radio is the medium
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