The primary goal of a trade-show booth is to:
A) create full showings.
B) meet qualified prospects face-to-face.
C) find out the effectiveness of its integrated marketing communications.
D) give its sales personnel experience away from the workplace.
E) gain competitive intelligence.

Question

Quizplus · Accepted Answer

The company representatives staffing the booth personify the kind of service the customer can expect to receive. They should be articulate, people-oriented, enthusiastic, knowledgeable about the product, and empathetic listeners. The primary goal of a trade-show booth is to meet with qualified prospects face-to-face.

The Primary Goal of a Trade-Show Booth Is To