Which of the following is true of product packaging?
A) Designers do not consider whether a product package communicates non-verbally.
B) Government agencies do not involve themselves in packaging decisions.
C) Ad agencies are usually involved in packaging decisions.
D) Once the purchase is completed, the role of packaging is complete.
E) As manufacturers continue to produce environmentally safe packaging, the marketer's cost of materials rises.

Question

Quizplus · Accepted Answer

As manufacturers continue to produce environmentally safe packaging, the marketer's cost of materials rises. And what some consumers expect from green packaging is not necessarily what manufacturers traditionally offer or what marketing intermediaries prefer to use.

Which of the Following Is True of Product Packaging