Which of the following is true of electronic signs?
A) Retail stores pay nothing for electronic signs and receive 25 percent of the advertising revenue.
B) It is an expensive medium for advertisers with respect to its reach.
C) It refers to a cross between traditional billboards and transit advertising.
D) It solely displays graphic messages and avoid text messages.
E) They are jumbo full-color transparencies back lighted by fluorescent tubes and running the length of a bus.

Question

Quizplus · Accepted Answer

Electronic signs display text and graphic messages much like the big screens in sports stadiums. The signs transmit commercial messages to retail stores, where shoppers see them. The stores pay nothing for the signs and receive 25 percent of the advertising revenue.

Which of the Following Is True of Electronic Signs