Which of the following is true of transit shelter advertising?
A) It is restricted in business or residential areas of some countries.
B) It is allowed free of cost in cities with mass-transit systems.
C) It is extremely expensive as it is a relatively new out-of-home form of advertising.
D) It is an excellent complement to outdoor posters enabling total market coverage in a comprehensive outdoor program.
E) It involves paying a fee to have a product written into a movie or TV program.

Question

Quizplus · Accepted Answer

In cities with mass-transit systems, advertisers can buy space on bus shelters and on the backs of bus-stop seats. Transit shelter advertising is a relatively new out-of-home form enjoying great success. It is an excellent complement to outdoor posters and bulletins, enabling total market coverage in a comprehensive outdoor program.

Which of the Following Is True of Transit Shelter Advertising