Which of the following statements is true of transit advertising?
A) Transit advertising is not useful for national marketers.
B) Standardization and better research have made transit advertising more attractive to national advertisers.
C) Local advertisers typically do not use transit advertising because they cannot tailor it to their own needs.
D) It is impossible to measure the reach or frequency of transit advertising.
E) Transit advertising is ineffective when used in conjunction with outdoor posters and bulletins.

Question

Quizplus · Accepted Answer

Transit advertising is a category of out-of-home media that includes bus and taxicab advertising as well as posters on transit shelters, terminals, and subways. Although transit is not considered a major medium by most advertising practitioners, standardization, better research, more statistical data, and measured circulation have made transit advertising more attractive to national advertisers.

Which of the Following Statements Is True of Transit Advertising