Which of the following is true of outdoor advertising structures?
A) Poster sizes are referred to in terms of lines.
B) Spectaculars are very expensive to produce and are found primarily in the world's largest cities.
C) Local advertisers get high-quality outdoor advertising at reduced cost by using spectaculars.
D) Bulletin structures work best for short-term use.
E) Manufacturers of grocery products tend to use standard billboards to keep costs low.

Question

Quizplus · Accepted Answer

Times Square in New York is well known for its spectaculars-giant electronic signs that incorporate movement, color, and flashy graphics to grab attention in high-traffic areas. Spectaculars are very expensive to produce and are found primarily in the world's largest cities, such as Tokyo, London, Atlanta, Los Angeles, and Las Vegas.

Which of the Following Is True of Outdoor Advertising Structures