Which of the following is true of out-of-home media?
A) On-premise signs are an organized advertising medium.
B) The most common form of out-of-home media is ATM advertising.
C) On-premise signs do not provide any kind of market coverage.
D) On-premise signs cannot help people find a place of business.
E) Standardized outdoor advertising and transit advertising are examples of unorganized media.

Question

Quizplus · Accepted Answer

On-premise signs are important for helping us find a place of business, but they don't provide any kind of market coverage, and they aren't an organized medium like, for instance, the standardized outdoor advertising business.

Which of the Following Is True of Out-Of-Home Media