Media Richness Theory describes the richness of a communication channel using four criteria. Which of the following is NOT one of those criteria?
A)the amount of feedback that the communicators can receive
B)the number of cues that the channel can convey and that can be interpreted by a receiver
C)the variety of language that communicators use
D)the number of channels used in the communication

Question

Quizplus · Accepted Answer

Media Richness Theory evaluates communication channels based on feedback, cues, language variety, and personal focus, not the number of channels used.

Media Richness Theory Describes the Richness of a Communication Channel