According to Michael Porter's competitive strategies framework,a company using a focus strategy seeks to offer a unique product to a broad target market by focusing on a specific product attribute such as exceptionally high quality or extraordinary service.

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According to Michael Porter's competitive strategies framework, a company using a focus strategy seeks to offer a unique product to a narrow target market by focusing on a specific product attribute such as exceptionally high quality or extraordinary service.

According to Michael Porter's Competitive Strategies Framework,a Company Using a Focus