When the Campbell Soup Company began to manufacture its own cans to gain more control over a key production input,it was pursuing which corporate strategy?
A)backward vertical integration
B)forward vertical integration
C)concentration
D)horizontal integration

Question

Quizplus · Accepted Answer

Backward vertical integration involves a company acquiring or owning its suppliers to have more control over key inputs. By manufacturing its own cans, Campbell Soup Company is essentially owning its supplier for cans, giving it more control over the production process and potentially reducing costs.

When the Campbell Soup Company Began to Manufacture Its Own