The Strategic Management Process (Scenario)
Kerry is vice-president of operations at Delta Corp. The company president has asked Kerry to lead the strategic management process that will help guide Delta through the next five to ten years. At next week's management meeting, Kerry must give a presentation that explains the process. In preparation, Kerry begins by reviewing the steps in the strategic management process from his university textbook.
-Kerry will also need to assess industry trends,level of competition,labour supply,and pending legislation that might have an impact on Delta's operations.This occurs at which step of the strategic management process?
A)conduct internal analysis
B)conduct external analysis
C)write a business plan
D)identify the organization's current mission,objectives,and strategies

Question

Quizplus · Accepted Answer

Assessing industry trends, level of competition, labor supply, and pending legislation is part of conducting an external analysis in the strategic management process. This step involves examining the external environment to identify opportunities and threats that can affect the organization's competitiveness and performance.