The Strategic Management Process (Scenario)
Kerry is vice-president of operations at Delta Corp. The company president has asked Kerry to lead the strategic management process that will help guide Delta through the next five to ten years. At next week's management meeting, Kerry must give a presentation that explains the process. In preparation, Kerry begins by reviewing the steps in the strategic management process from his university textbook.
-At some point,Kerry will need to assess Delta's financial resources,technical expertise,employee skills,and marketing capabilities.This occurs at which step of the strategic management process?
A)formulate strategies
B)conduct internal analysis
C)write a business plan
D)identify the organization's current mission,objectives,and strategies

Question

Quizplus · Accepted Answer

Assessing Delta's financial resources, technical expertise, employee skills, and marketing capabilities is a part of conducting an internal analysis, which is the second step of the strategic management process.