The Strategic Management Process (Scenario)
Kerry is vice-president of operations at Delta Corp. The company president has asked Kerry to lead the strategic management process that will help guide Delta through the next five to ten years. At next week's management meeting, Kerry must give a presentation that explains the process. In preparation, Kerry begins by reviewing the steps in the strategic management process from his university textbook.
-Kerry learns that the first step in the strategic management process is to ________.
A)formulate strategies
B)conduct internal analysis
C)conduct external analysis
D)identify the organization's current mission,objectives,and strategies

Question

Quizplus · Accepted Answer

The first step in the strategic management process is to identify the organization's current mission, objectives, and strategies. This sets the foundation for the development of new strategies and allows for a clear understanding of the organization's current position. Conducting internal and external analyses and formulating strategies come later in the process.