Computer peripherals provider Ascent plans to enter a new market in another country.Which of the following represents a threat for Ascent?
A)Ascent lacks the resources to enter the market on its own and has to find a partner in the new market.
B)Ascent will have to plan its entry carefully as the laws in the country do not favour foreign businesses.
C)Ascent needs to improve its service capabilities in the new country as this is an important source of revenue.
D)Ascent has to find internal resources to provide most of the financing for the new venture.

Question

Quizplus · Accepted Answer

The fact that the laws in the country do not favour foreign businesses represents a threat for Ascent as it may face legal barriers and restrictions that could hinder its operations and profitability. The other options (A, C, and D) may represent challenges, but they do not necessarily pose a threat to the company's success in the new market.

Computer Peripherals Provider Ascent Plans to Enter a New Market