Which of the following international expansion strategies involves the lowest level of risk and investment?
A)exporting
B)franchising
C)licensing
D)strategic alliances

Question

Quizplus · Accepted Answer

Exporting involves selling products or services to customers in foreign countries from the home country without the need for extensive investment in setting up operations or infrastructure in the foreign country. It is a low-risk and low-cost option for international expansion compared to other strategies like franchising, licensing, or strategic alliances.

Which of the Following International Expansion Strategies Involves the Lowest