Department stores such as Kohl's and Macy's are interested in learning how much their competitors are charging for similar merchandise. Which of the following practices might these retailers utilize to identify competitors' prices?
A) Employing comparative shoppers who systematically collect data on prices at competing stores
B) Stealing price lists from a display at a trade show
C) Hiring sales representatives from competitors' companies and asking them to share price information
D) Pretending to be a buyer and soliciting pricing information from the competitor

Question

Quizplus · Accepted Answer

The practice of employing comparative shoppers who systematically collect data on prices at competing stores is a legitimate and ethical way for retailers to identify their competitors' prices. This method involves sending employees to visit competitors' stores and take note of the prices of similar merchandise, allowing retailers to adjust their own prices accordingly. Stealing price lists, hiring sales representatives to share price information, and pretending to be a buyer are all unethical and possibly illegal methods of obtaining price information from competitors.

Department Stores Such as Kohl's and Macy's Are Interested in Learning