_____________ is pricing a product at a moderate level and positioning it next to a more expensive model or brand.
A)Reference pricing
B)Odd-number pricing
C)Customary pricing
D)Price skimming
E)Multiple-unit pricing

Question

Quizplus · Accepted Answer

This technique is known as reference pricing, where the moderate-priced product is positioned next to the higher-priced model to make the moderate-priced product look like a better deal in comparison.

_____________ Is Pricing a Product at a Moderate Level and Positioning