If a business decides to reduce its prices once in a while on an unsystematic basis, it is using
A)price reduction planning.
B)random discounting.
C)bundle pricing.
D)periodic discounting.
E)penetration pricing.

Question

Quizplus · Accepted Answer

Random discounting refers to price reductions that are not part of a planned strategy and are implemented on an unsystematic basis. This approach can help attract price-sensitive customers and move excess inventory, but it may also harm profit margins or confuse customers who become accustomed to these discounts. The other options listed involve more intentional and structured approaches to price setting and promotion.

If a Business Decides to Reduce Its Prices Once in a While