As digital communication technologies have advanced, it is possible for marketers to
A)have more control over their product's positioning.
B)have more control over the processing of information.
C)have more control over people's perceptions of their business.
D)be more selective about news releases regarding their company.
E)reach markets that were previously inaccessible.

Question

Quizplus · Accepted Answer

Digital communication technologies have made it possible for marketers to reach a wider and more diverse audience, including those who were previously inaccessible due to geographic or other barriers. This is because digital media can be accessed from anywhere in the world, making it an effective tool for global marketing.

As Digital Communication Technologies Have Advanced, It Is Possible for Marketers