Ryan is a B2B marketer working for a multinational firm. He needs to identify and locate potential customers in the U.S. construction industry. Ryan does not have much time to do this. He also does not have a lot of experience in this area. He wants to get this done as conveniently as possible. Which of the following would best fit Ryan's preferences as well as his desire to have the job done accurately?
A)The International Standard Industrial Classification system
B)Industry directories
C)Commercial data services
D)Online directories
E)State directories

Question

Quizplus · Accepted Answer

For Ryan's requirements, using commercial data services would be the best option as they provide comprehensive and accurate data on potential customers in the U.S. construction industry. They also save time and are easy to use, making them a convenient option for Ryan. The International Standard Industrial Classification system may not provide detailed information on individual companies, while industry directories and online directories may not be as accurate or up-to-date. State directories may also not provide comprehensive data on potential customers in the industry outside of their respective state.

Ryan Is a B2B Marketer Working for a Multinational Firm