Samson visits REI frequently because he likes the depth of its product selection. He also likes the friendliness of the staff and REI's environmental activism. Samson is influenced by ___________ motives.
A)depth
B)self-concept
C)self-image
D)patronage
E)projective

Question

Quizplus · Accepted Answer

Samson's frequent visits to REI are influenced by patronage motives, which refer to the reasons or motivations behind why a customer prefers to buy from or visit a particular store or brand over others. These motives can include factors like product selection, customer service, and a company's values or activism, all of which are mentioned in the scenario.

Samson Visits REI Frequently Because He Likes the Depth of Its